The first impression the Daily Star Bingo overall layout is that it is rather basic. The theme of the website is based around that of the Daily Star newspaper. This website has lots of images and bold writing which is slightly distracting. However, I was able to navigate and locate information easily.
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The Daily Star Bingo website offers a free bingo video tutorial of how to register and play, this was interesting and easy to understand. This seems useful for those who have never played online bingo before.
Once you are registered and have been redirected to Daily Star Bingo homepage you are immediately able to start playing the games online. There are a number of different types of games and prizes to be won this should appeal to all. You are also able to play for free whilst still getting the opportunity to be entered into a prize draw. This may encourage the customer to invest money once they get a taste for winning.
I found that there was a lot of information about previous bingo winner’s, I guess this is to reassure new customers that there is money and prizes to be won which in turn will encourage them to join.
To the top right of the Daily Star Bingo website you are able to see the jackpots increasing whilst clearly displaying the very small sum of money it is to play. In order to find out the other jackpots amounts you simply scroll across and click ‘play’ on your choice.
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